From "Tippecanoe and Tyler, Too" in 1840 to "Change We Can Believe In" in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products. While there have been a number of approaches to compare Clinton versus Trump, this article evaluates the presidential candidates from a marketing positioning perspective.
Branders-In-Chief: The Role Of Branding In The Clinton V. Trump Presidential Election
Forbes - 24 Jul 2016 20:34
From "Tippecanoe and Tyler, Too" in 1840 to "Change We Can Believe In" in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products. While there have been a number of approaches to compare Clinton versus Trump, this article evaluates the presidential candidates from a marketing positioning perspective.
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